Social media has changed the way we communicate with our audiences and how we market ourselves. For many real estate agents, you’ve started to take advantage of and entered a new way of showcasing your different home listings and personality. So whether you are working with a videographer or doing a video yourself, we’ve come up with 3 helpful tips, based on our experiences, for real estate agents to better your appearance while on camera to give an overall better experience.  

Before we get into the “nitty gritty” of it all, let’s lay down some statistics on how important digital media is when it comes to marketing: 

1. Social media generates 1,200% more shares than text and images combined.

2. Video drives a 157% increase in organic traffic from the search engines results page.

3. The average user spends 88% more time on a website with videos.

I don’t know what you think, but that is some insane, FACTUAL information right there. With keeping that in mind, let’s get into the tips we have for you that will help better your appearance while on camera. 

1. Movement

Some agents don’t know to not stand in an awkward way while shooting a video. So having the option to move around, whether it’s walking away or towards the camera, you are creating a whole new dynamic for your viewers that you don’t usually receive while standing in one position.

Try moving in different places of the home listing, like the front of the yard, the kitchen, or the backyard, so you’re able to showcase more of the property, which is initially what you’re trying to sell.

Overall, the goal of incorporating more movement is to make you seem more NATURAL in the sense of displaying how comfortable you look and how confident you are in what you’re saying while on camera. This helps the viewer seem as if they are at the listing with you and you’re speaking directly to them, NOT at them. 

2. Camera=Human

Yes! We know how nerve-wracking it can be while trying to talk in front of the camera. You get nervous, you forget what you’re going to say, it’s hard to get your emotions together, and overall, it can be hard to be your natural self.

We recommend that you try to imagine as if the camera itself is one of your clients you are trying to sell your listing to. This gets you comfortable enough to get your thoughts across so you can get through the video without any worries. Remember, the camera is your client, so try your best to treat them as such.

3. Scripting

This has to be the most important tip we can give you. When going into a video shoot, thinking you know exactly everything you’re going to say about your listing is not realistic. Sorry, but it’s not. Take some time before your shoot, write down what you want to discuss and highlight your listing, so that way you won’t forget what you want to say.

Give your script to the videographer! They will be able to help break down your script into sections so if you keep flubbing the words, they can edit the video to look seamless later! The more confident you are about what you’re discussing, the more effortless the editing process will be, which ultimately equals a better outcome for your video. 

Using video is a new way of showcasing your different home listings. These 3 helpful tips for real estate agents will better your appearance while on camera to give an overall better experience.